Disney Consumer Products

Disney's Classic Pooh brand repositioned Winnie-the-Pooh for the upper-tier marketplace. This strategy simultaneously protected the longevity and integrity of the brand, while refreshing product with new patterns, color palettes, typography, textures and packaging solutions.

Disney

Disney Consumer Products

This style guide relaunched Winnie-the-Pooh to the mass market. As a renowned and established brand, the first priority was to outline the new brand strategy to vendors for manufacturing purposes. The guide is a comprehensive visual mapbook that quickly introduces and assimilates a vendor into the brand’s culture, characters and its parameters.

Disney

Warner Bros.

The introduction of Baby Looney Tunes characters, redrawn with a new style, into the upper-tier marketplace refreshed the brand. This new direction required a comprehensive style guide, showcasing the tone and feel of the characters’ new universe.

Davies Publishing

Warner Bros.

The introduction of Baby Looney Tunes characters, redrawn with a new style, into the upper-tier marketplace refreshed the brand. This new direction required a comprehensive style guide, showcasing the tone and feel of the character's new universe.

Pentel

Warner Bros.

Supporting the animated film "The Iron Giant", this style guide featured boys products with supporting patterns and color palettes.

Pentel

Warner Bros.

Supporting the animated film "The Iron Giant", this style guide featured boys products with supporting patterns and color palettes.

Pentel

Mattel's Barbie

With over 400 licensed vendors outlining a cohesive visual program including logo usage, color direction, and complete brand and packaging information, makes it possible to manage a brand of this magnitude.

Pentel

Mattel's Barbie

With over 400 licensed vendors outlining a cohesive visual program including logo usage, color direction, and complete brand and packaging information, makes it possible to manage a brand of this magnitude.

Pentel