California Avocado Commission

Annual Report

Keeping it simple, the Avocado Commission’s annual report was kept to a minimum of copy and graphics, sent out to its members in pdf form.

California Avocado Commission

Optimum Group

A series of capabilities brochures for a development company with an extensive and diverse scope of resources and experience.


Awarded recognition in the 2013 Graphic Arts USA design competition for Corporate Identity.

Optimum Group

Optimum Group Subsidiaries

Capabilities brochures for Optimum Builders, Optimum Realty Advisory Services and Optimum Energy.

Optimum Group

UCSD Cancer Center

This 12 page booklet was created for the Stop Smoking Helpline at UCSD Cancer Center, specifically targeted for women trying to help family members quit smoking. We chose the illustrator Young Sook Cho to produce images with a soft, colorful appeal and kept the typography direct and simple.

UCSD

UCSD Cancer Center

Spanish Booklet

Created for the Stop Smoking Helpline at UCSD, this 32 page booklet expresses a street art flavor. Raw colors, rudimentary typography and Beppe Giacobbe’s evocative illustration style foster an easy reading experience and access to the helpline information.

UCSD

Pentel of America, Ltd

ErgoTwist Brochure

When Pentel developed a unique system for precise pen position comfort, we related the motion to the human form, for instantaneous feature recognition.

ErgoTwist

Pentel of America, Ltd

Recycology Brochure

When Pentel developed a complete line of eco-friendly writing instruments, we produced this brochure to explain their commitment to sustainability and their use of recycled plastics in the manufacturing process.

Recycology Brochure

Pentel of America, Ltd

Graphgear Brochure

The concept that all beautiful architecture begins with the single stroke of a fine pen, provides the dramatic backdrop for this product brochure. Photos of Frank Gehry's Disney Hall highlight the contours of this high end drafting instrument, communicating the deft quality of this well designed pen and pencil set.

Graphgear

Pentel of America, Ltd

Ergonomix Brochure

For the introduction of an ergonomic pen and pencil set, we focused on its unique fabrication for comfort. The mezzotint background provided a unifying element throughout the program of packaging and displays.

Ergonomix

Pentel Arts

Direct mail promotion

Directed to Art School Teachers, we introduced the full line of Pentel Arts products with the tagline, "Bringing the colors of imagination into the classroom."

Direct Mail

Pentel of America, Ltd

These two Back-to-School Product Catalog covers focused on an upbeat tone and a sense of energy for their target customers.

Back to School

Netzel Grigsby Associates, Inc.

Netzel Grigsby Associates, Inc. helps not-for-profit organizations and institutions achieve their fullest potential, by providing experienced financial professionals and administrative management. This eight page brochure encapsulates their developmental capabilities.

Netzel Grigsby

Davies Publishing, Inc.

Specializing in providing examination review materials that assist professionals in successfully maintaining their medical accreditation, these catalogs list the full line of Davies products, highlighting the prospect of confidently passing these registry exams.

Davies Publishing

Davies Publishing, Inc.

This set of Registry Exam Review textbooks encapsulates the technical aspects of exam information, designed for medical professionals, continually updating their education to achieve hours of CME credit.

Davies Publishing

Davies Publishing, Inc.

This textbook was produced for sonographers in training. It provides a thorough collection of illustrations and images for ultrasound professionals who perform and interpret exams.

Davies Publishing

Playa Vista

This is a series of overview brochures for the Playa Vista development company, describing the newly created LA neighborhood, which incorporates residential, commercial and retail environments. The subtle merging of images suggests the blending of heritage and reinvention within the community.

Playa Vista

Playa Vista

Illustrator John Roman produced this detailed community map, highlighting the variety of neighbohoods, parks and open spaces currently existing in Playa Vista, as well as projects planned for future development.

Playa Vista

Playa Vista

This 24 page brochure welcomed prospective buyers and introduced them to the various properties of a new Westside community.

Playa Vista

Playa Vista

Each issue of Mosaics, a quarterly magazine for the Playa Vista development company, featured a cover illustration which focused on the past and future of the new Westside community.

Playa Vista

Windhook

Introducing a new venue for private creative workshops, this brochure describes the studio opportunities at this California central coast location.

Windhook

Pentel of America, Ltd

Product Catalog Covers

A burst of energy, epitomized by a spectrum of color, creates a high energy visual to represent the EnerGel® Retractable Liquid Gel pen. This set of catalogs was utilized by the sales force as an effective promotional tool.

Pentel

Avjet Corporation

Providing a dramatic visual lends excitement to this brochure showcasing Avjet’s extensive line of luxury planes.

Avjet